| Peer-Reviewed

An Exploratory Study on the Success Factors of Corporate Foresight – Based on the Case of Korea Material Companies

Received: 8 May 2023    Accepted: 9 June 2023    Published: 14 June 2023
Views:       Downloads:
Abstract

This study noted that the importance of systematic foresight activities increases as preparation for the future becomes difficult due to the high volatility of the corporate environment. The concept and characteristics of corporate foresight were analyzed, and significant issues arising from corporate foresight were derived through case analysis. Corporate foresight, referred to here, can be defined as a series of activities that predict an uncertain future at the corporate level to secure the ability to respond by detecting changes early. The study found that factors such as management commitment, organizational capabilities, and organizational culture influence the practice of corporate foresight. Also, the study confirmed that corporate foresight could generate meaningful results only when actively promoted based on management's understanding of future predictions. Rather than the accuracy of foresight, forming consensus inside and outside the organization and securing the validity of the future prepared by the company through the process of recognition, prediction, and probing of change was meaningful. Corporate foresight is a practice to increase revenue and improve intangible capabilities such as organizational culture and research and development capabilities. Notably, this study analyzed the characteristics and significant considerations of corporate foresight through the case of domestic companies in an environment where corporate foresight is often carried out confidentially, internally, and rarely systematically.

Published in American Journal of Management Science and Engineering (Volume 8, Issue 3)
DOI 10.11648/j.ajmse.20230803.13
Page(s) 78-83
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Case Study, Corporate Foresight, Corporate Strategy

References
[1] KISTEP “Analysis and implications of R&D and related strategies in key countries responding to COVID-19” 2020. 11 (2020).
[2] KOREA INVESTORS SERVICE “Group Analysis 2022: After a V-shaped earnings rebound, attention turns to upside resilience”. KIS Special Report, 2022.
[3] Sang Chul Jung and OH se-gu “Organizational Culture, Absorptive Capacity, and Innovation Capability: An Empirical Study of Korean Hi-tech Venture Enterprises” Journal of Industrial Innovation 34. 3 (2018): 113-140.
[4] Ahn, Kun-Ho, BYUNG-KEUN KIM “Innovation Capabilities and Performance in Korean SMEs” Journal of Industrial Innovation 33. 1 (2017): 153-176.
[5] Jeong, Dae-Han “Device Innovation to Overcome Global Crisis - Based on R&D Investment and Performance Analysis” Proceedings of the Korea Technology Innovation Society Conference, 2015. 5a (2015): 339-352.
[6] Rafferty, Matthew, and Mark Funk. "Demand shocks and firm-financed R&D expenditures." Applied Economics 36. 14 (2004): 1529-1536.
[7] UNIDO, UNIDO. "UNIDO technology foresight manual: organization and methods." Vienna: United Nations Industrial Development Organization (2005).
[8] Rohrbeck, René. Corporate foresight: towards a maturity model for the future orientation of a firm. Springer Science & Business Media, 2010.
[9] Daheim, Cornelia, and Gereon Uerz. "Corporate foresight in Europe: from trend based logics to open foresight." Technology Analysis & Strategic Management 20. 3 (2008): 321-336.
[10] Kim, Younghwan, Seong, kyeongmo, and Hong, Seongju." Analyzing the current status of future research in Korean companies and how to improve their capabilities." 2014. 6 (2014): 1-196.
[11] JiHee Jung, Kim, Young Jun "A Study on Corporate Foresight and Firm Performance in Korean SMEs with Mediating Effect of Innovativeness" Productivity Research: An International Interdisciplinary Journal 34. 4 (2020): 3-36.
[12] Kwon, Ki-Heon “Future Forecasting.” Bumunsa (2008).
[13] Jemala, Marek. "Evolution of foresight in the global historical context." foresight (2010).
[14] Hamel, Gary, and Coimbatore K. Prahalad. "Competing for the future." Harvard business review 72. 4 (1994): 122-128.
[15] JiHee Jung “A study on corporate foresight and firm performance in large and small Korean companies” Korea University (2021).
[16] Gordon, Adam Vigdor, et al. "50 Years of Corporate and organizational foresight: Looking Back and going forward." Technological Forecasting and Social Change 154 (2020): 119966.
[17] Rohrbeck, René, Cinzia Battistella, and Eelko Huizingh. "Corporate foresight: An emerging field with a rich tradition." Technological Forecasting and Social Change 101 (2015): 1-9.
[18] Højland, Jakob, and René Rohrbeck. "The role of corporate foresight in exploring new markets–evidence from 3 case studies in the BOP markets." Technology Analysis & Strategic Management 30. 6 (2018): 734-746.
[19] Ruff, Frank. "The advanced role of corporate foresight in innovation and strategic management—Reflections on practical experiences from the automotive industry." Technological Forecasting and Social Change 101 (2015): 37-48.
[20] Hodgkinson, Gerard P., and Ian Clarke. "Conceptual note: Exploring the cognitive significance of organizational strategizing: A dual-process framework and research agenda." Human Relations 60. 1 (2007): 243-255.
[21] STEPI “Future Research Resource Tutorials Detailed Techniques.” https://stepi.re.kr/site/csfko/03/10301110000002021012216.jsp (2022.11.22).
[22] Wanjin Jang " A study on the relationship between openness and appropriation strategy: Focusing on the Korean manufacturing SMEs" Journal of Industrial Innovation 34. 4 (2018): 21-46.
Cite This Article
  • APA Style

    Kwon Eun Ju, Park Youngil. (2023). An Exploratory Study on the Success Factors of Corporate Foresight – Based on the Case of Korea Material Companies. American Journal of Management Science and Engineering, 8(3), 78-83. https://doi.org/10.11648/j.ajmse.20230803.13

    Copy | Download

    ACS Style

    Kwon Eun Ju; Park Youngil. An Exploratory Study on the Success Factors of Corporate Foresight – Based on the Case of Korea Material Companies. Am. J. Manag. Sci. Eng. 2023, 8(3), 78-83. doi: 10.11648/j.ajmse.20230803.13

    Copy | Download

    AMA Style

    Kwon Eun Ju, Park Youngil. An Exploratory Study on the Success Factors of Corporate Foresight – Based on the Case of Korea Material Companies. Am J Manag Sci Eng. 2023;8(3):78-83. doi: 10.11648/j.ajmse.20230803.13

    Copy | Download

  • @article{10.11648/j.ajmse.20230803.13,
      author = {Kwon Eun Ju and Park Youngil},
      title = {An Exploratory Study on the Success Factors of Corporate Foresight – Based on the Case of Korea Material Companies},
      journal = {American Journal of Management Science and Engineering},
      volume = {8},
      number = {3},
      pages = {78-83},
      doi = {10.11648/j.ajmse.20230803.13},
      url = {https://doi.org/10.11648/j.ajmse.20230803.13},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ajmse.20230803.13},
      abstract = {This study noted that the importance of systematic foresight activities increases as preparation for the future becomes difficult due to the high volatility of the corporate environment. The concept and characteristics of corporate foresight were analyzed, and significant issues arising from corporate foresight were derived through case analysis. Corporate foresight, referred to here, can be defined as a series of activities that predict an uncertain future at the corporate level to secure the ability to respond by detecting changes early. The study found that factors such as management commitment, organizational capabilities, and organizational culture influence the practice of corporate foresight. Also, the study confirmed that corporate foresight could generate meaningful results only when actively promoted based on management's understanding of future predictions. Rather than the accuracy of foresight, forming consensus inside and outside the organization and securing the validity of the future prepared by the company through the process of recognition, prediction, and probing of change was meaningful. Corporate foresight is a practice to increase revenue and improve intangible capabilities such as organizational culture and research and development capabilities. Notably, this study analyzed the characteristics and significant considerations of corporate foresight through the case of domestic companies in an environment where corporate foresight is often carried out confidentially, internally, and rarely systematically.},
     year = {2023}
    }
    

    Copy | Download

  • TY  - JOUR
    T1  - An Exploratory Study on the Success Factors of Corporate Foresight – Based on the Case of Korea Material Companies
    AU  - Kwon Eun Ju
    AU  - Park Youngil
    Y1  - 2023/06/14
    PY  - 2023
    N1  - https://doi.org/10.11648/j.ajmse.20230803.13
    DO  - 10.11648/j.ajmse.20230803.13
    T2  - American Journal of Management Science and Engineering
    JF  - American Journal of Management Science and Engineering
    JO  - American Journal of Management Science and Engineering
    SP  - 78
    EP  - 83
    PB  - Science Publishing Group
    SN  - 2575-1379
    UR  - https://doi.org/10.11648/j.ajmse.20230803.13
    AB  - This study noted that the importance of systematic foresight activities increases as preparation for the future becomes difficult due to the high volatility of the corporate environment. The concept and characteristics of corporate foresight were analyzed, and significant issues arising from corporate foresight were derived through case analysis. Corporate foresight, referred to here, can be defined as a series of activities that predict an uncertain future at the corporate level to secure the ability to respond by detecting changes early. The study found that factors such as management commitment, organizational capabilities, and organizational culture influence the practice of corporate foresight. Also, the study confirmed that corporate foresight could generate meaningful results only when actively promoted based on management's understanding of future predictions. Rather than the accuracy of foresight, forming consensus inside and outside the organization and securing the validity of the future prepared by the company through the process of recognition, prediction, and probing of change was meaningful. Corporate foresight is a practice to increase revenue and improve intangible capabilities such as organizational culture and research and development capabilities. Notably, this study analyzed the characteristics and significant considerations of corporate foresight through the case of domestic companies in an environment where corporate foresight is often carried out confidentially, internally, and rarely systematically.
    VL  - 8
    IS  - 3
    ER  - 

    Copy | Download

Author Information
  • Department of Convergence Contents, Ewha Womans University, Seoul, South Korea

  • Department of Convergence Contents, Ewha Womans University, Seoul, South Korea

  • Sections